As it stands, Chinese OEM, Huawei, is sitting pretty in 3rd place after Samsung and Apple (in that order) in the Global smartphone market. Though impressive, the Huawei Team isn’t relenting.
Richard Yu, CEO of Huawei’s consumer business group, has said that he wants Huawei to be the second biggest smartphone manufacturer in the next two years after Samsung.
Speaking to Reuters, Yu said: “We are going to take them (Apple) step-by-step, innovation-by-innovation,”. He added that “there will be more opportunities. Artificial intelligence, virtual reality, augmented reality.”
The OEM has seen its competitors’ shortfalls and intends to take advantage of the situations. With Samsung canceling the Galaxy Note 7, and the lukewarm response to Apple’s iPhone 7 and iPhone 7 Plus contributing to a 5% drop in Apple’s sales, Huawei is positioning to win some new followers.
The company intends to push its newly launched Mate 9 and Mate 9 Porsche even harder into the markets. This is to further consolidate its drive to increase its market share.
Personally, I think they have what it takes to upstage Apple and Samsung in no distant future. Its level of constant design innovation and improving marketing strategies are commendable
With all that being said, do you think Huawei will pull ahead of Apple in the next two years? Give us your thoughts in the comments below.