Good news everyone, LinkedIn is launching updated Career pages for businesses. LinkedIn now introduces open candidates” feature and updated company “career” pages.
Lately, LinkedIn has been busy giving a complete makeover to its social networking services. On Thursday, it announced a new feature made to give job seekers the right path to follow.
The new “open candidates” feature gives LinkedIn users a way tell recruiters that they’d be interested in a new job – without having to fire their current employer. By simply adjusting a few settings, users can send a private signal to recruiters. The recruiters, meanwhile, get access to this information as part of LinkedIn’s standard enterprise license.
LinkedIn did this because currently, “the process of searching for a job is really inefficient, often,”. Recruiters face a sea of potential candidates, while those candidates may not be ready to go through the process of actually applying for a job. With this feature, recruiters can zero in on potential candidates who are twice as likely to respond to outreach.
LinkedIn recently began testing the feature at scale and has seen about 50,000 members opt into it every day. There are now close to 1 million members using the feature. Meanwhile, LinkedIn is also updating its company “career” pages — the page a job seeker might go to for more information about a firm after hearing from one of its recruiters.
Job seekers can also get a better idea of who works at a company, with employee insights on the page, such as where employees are located and their skill levels.
Since launching them, those new career pages such as Uber, Apple and GE have seen a 175 percent increase in job views.
“Delivering a personalized experience, allowing propsective candidates to hear employers’ voices and see their peers at the company …is a great way for people to become informed” about a prospective employer, Owski said.
If a job seeker is coming to the company page through a job posting, LinkedIn directs them first to the “life” tab. Through a global survey of job seekers, LinkedIn found that 56 percent said culture and values were the most important aspects of a company they’d like to learn more about.